EDEN55plusNW - Developing the network of tourism products for seniors - building a cooperation along the tourism value chain for EDEN destinations in partner countries for more competitive and sustainable growth
Project duration: 1. 3. 2016 – 31. 7. 2017
Programme: COSME
Lead partner: Razvojni center Srca Slovenije
Partner countries: Italy, Avstria, Croatia
Project describtion:
The project EDEN55plusNW aimed to upgrade the excellent networking concept of small, diverse, rural EDEN destinations in EU countries. All analysed EDEN destinations wished to extend the short tourism season. Our fundamental argument was that tourism providers in EDEN destinations are paying too little attention to the target group of seniors aged 55+.
The tourism product Transnational Mobility Model for Seniors in Pilot EDEN Destinations (TPTMMSE) with the slogan “Slow down to feel the life in EDEN destinations” connects four neighbouring countries and five pilot EDEN destinations in Austria, Slovenia and Croatia and have developed four cross-border tourism products which were tested by two groups of seniors from Italy.
The model and tourism products is transferable to any other EDEN destination. The established network of SMEs and ITAs/TICs was extended outside the project area. This leads, in the medium term, to a high-quality, specialized, sustainable, in-depth and custom-developed supply and marketing-targeted solicitation of seniors aged 55+ in EDEN destinations, the extension of the EDEN destination season all year round, the growth of specialized jobs and satisfied SMEs representatives and tourists.
Official website: http://www.eden55plus-network.eu/
Newsletter:
- Newsletter No. 1 / 2016 (ENG)
- Newsletter No. 2 / 2016 (ENG)
