Revival and promotion of the brand Zakladi Črni graben (Treasures Črni graben)
Developer: Agriculture-forestry institution Ljubljana
About the project:
The brand »Treasures ČRNI GRABEN« was designed by Kmetijsko gozdarski zavod (Agriculture-forestry institution) Ljubljana in cooperation with the Commune of Lukovica and hospitality company Trojane. The brand was already registered in 2002 and given into use to farmers, bee-keepers, entrepreneurs and societies from the commune of Lukovica for marking the goods and services. Initiated by the Agriculture-forestry institute Ljubljana a new revival
of the service brand occured aiming at elaborating a common identity and linking inhabitants of the area Črni graben. The project comprised analysis of the procedure, completion of the existing statute and guidelines, its protection, defining of procedure to acquire the rights of using the brand, establishing of the users' register, workshops with interpretation of guidelines and promotion on fairs and events.
Period of project duration: September 2008 – November 2009
Total value of project: 7.590,00 EUR
Funds LEADER: 6.768,25 EUR
Funds LAS: 231,75 EUR
Contact person: Pavla Pirnat
